Starfrit

Starfrit Ideas in Motion

Atlantic Promotions Inc is recognized for its openness to new ideas and innovative concepts and most importantly, for the efforts it devotes to research, development and the introduction of new products. This results in the development of products with unique selling features in kitchen wares.

The corporation relies on the extraordinary potential of Canadian and Worldwide inventors who trust Atlantic Promotions to bring their invention projects to market as well as an internal design team to support any new product development ideas. Our R&D team regularly visits all major housewares fairs around the world to bring to the market the latest innovations.

Each year, Atlantic Promotions creates, develops and markets more than 100 new products under its brand names.

All of our products are oriented toward the mass and specialized markets, are available for international distribution and are renowned for their:

• Ingenuity
• Innovation
• Quality
• Contemporary and ergonomic design
• Ease of use and maintenance
• And extensive life cycle

For more than 55 years, Atlantic Promotions has successfully taken on this major challenge.

Mission

Atlantic Promotions… Since 1965, at the heart of innovation, design and marketing trends

To develop and market innovative kitchen products for the Canadian and global markets using a strong marketing mix strategy. Our products combine quality and design and are ground breaking and ahead of the market trends. We can even say that we have been trendsetters in many kitchenware categories over the years.

To promote the one stop shop concept offering everything for the kitchen under the same roof including full ranges of cooking utensils and accessories.

To develop new categories as well as recognized trademarks and create an enhanced demand through print and televised advertising campaigns that clearly demonstrate the added values and the innovative characteristics of our products.