Atlantic Promotions Inc. revolutionized the cookware manufacturing process and reinvented the meaning of high-performance pans with the introduction of The Rock. This breakthrough in cookware features an ultra hard, rock-like surface which stands out for its extended durability, enhanced non-stick qualities and improved corrosion as well as enhanced scratch and wear resistance – characteristics that quickly rendered it the go-to cookware choice for both the experienced home cook and novice gourmet!
The Rock is the only cookware collection on the market that uses the patented Rock.Tec manufacturing process. This unique surface treatment uses small pellet impact technology to strengthen and densify the surface of the cookware. This treatment is not a coating but a process that permanently alters the surface, ensuring optimal application of the non-stick coating. The result is an outstanding release performance, 3 times better than traditional non-stick cookware.